Build a connected set of posts, visuals and captions without repeating the same sentence everywhere.
Before you start
One useful idea, your audience, the supporting facts and a short description of your brand voice.
The workflow
1. Choose the single takeaway
Write what the audience should understand or do after seeing the content. Add a source for any statistic or product claim. Keep unsupported facts out of the brief.
2. Give each format a different job
Use a short post for the takeaway, a carousel for the explanation and a video script for the demonstration. Ask for a content plan before generating every asset.
3. Make the visual readable
Build the layout in a design tool. Keep the important information as editable text, check contrast at phone size and avoid putting a paragraph inside an AI-generated image.
4. Check the whole set
Verify facts, captions, image rights and the destination link. Read alt text alongside the image. Adapt to the platform’s current format limits before scheduling.
A starting brief
Replace the bracketed fields. Paste it into ChatGPT, Claude, Gemini or another assistant – or press Fill in.
Adapt this idea into three pieces: a concise social post, a five-slide carousel outline and a 30-second video script. Audience: [WHO]. Core takeaway: [ONE IDEA]. Supported facts: [FACTS AND SOURCES]. Tone: [DESCRIPTION]. Give each format a different angle. Do not invent statistics or testimonials. For each piece include the next action and a visual brief.
Make it concrete
For a guide to cleaner spreadsheets: the post names one common error, the carousel explains a checking process, and the video demonstrates it on fictional data.
Check the result
The pieces should reinforce one message while working independently. A carousel needs a progression, not five repetitions of the hook.
Keep going
Sources
Product capabilities are based on these official pages. Workflow steps and sample briefs are editorial suggestions, not benchmark results. Checked 25 September 2026.