AI prompts for real estate agents and property managers

Write a property listing.

PROPERTY FACTS: [TYPE, SIZE, BEDROOMS, BATHROOMS, FLOOR, PARKING, AGE, CONDITION]
LOCATION HIGHLIGHTS: [NEARBY SCHOOLS, TRANSPORT, SHOPS, PARKS - only real ones]
PRICE / RENT AND TERMS: [DETAILS]
WHO IT SUITS BEST: [e.g. young family, professionals, investors]
STANDOUT FEATURES: [LIST]
HONEST DRAWBACKS: [e.g. no lift, busy road]
PLATFORM: [e.g. property portal, Facebook, Instagram, WhatsApp]

Write:
1. A HEADLINE under 70 characters leading with the strongest real feature
2. THE DESCRIPTION - opening line for the ideal buyer, a walk through the property in a logical order, location, then practical details
3. A BULLET SUMMARY of key facts
4. A SHORT SOCIAL VERSION under 80 words
5. PHOTO ORDER - which rooms/features to show first

Rules:
- Do not exaggerate or use words that could mislead (e.g. "spacious" for a small room, "minutes from" without a real time).
- Do not describe who should or should not live there by protected characteristics - describe the property, not the ideal person's identity.
- Mention drawbacks honestly where they would matter to a viewing.

Write a follow-up after a [PROPERTY VIEWING / PRODUCT DEMO / SALES MEETING].

LEAD: [WHO THEY ARE]
WHAT THEY SAW OR DISCUSSED: [SUMMARY]
WHAT THEY LIKED: [POINTS]
CONCERNS THEY RAISED: [CONCERNS]
NEXT STEP I WANT: [e.g. second viewing, offer, trial, proposal call]
CHANNEL: [email / WhatsApp / SMS]

Write:
1. The follow-up message (under 120 words for email, 60 for chat) that: thanks them briefly, recalls one specific thing they liked, answers or acknowledges their main concern honestly, and proposes one clear next step with two time options
2. A second follow-up for 3-4 days later if there is no reply, adding one new piece of useful information (not "just checking in")
3. A graceful close-the-loop message for a week later

No pressure tactics, no invented scarcity ("another buyer is interested") unless it is true.

Plan a month of social media posts for my local business.

BUSINESS: [TYPE AND AREA SERVED]
PLATFORMS: [e.g. Instagram, Facebook, TikTok, Google Business Profile]
POSTS PER WEEK: [NUMBER]
WHAT I CAN SHOW: [e.g. properties, team, products, before/after, customers who agreed to feature]
LOCAL EVENTS OR SEASONS THIS MONTH: [LIST]

Create a calendar table: Date | Platform | Format | Post idea | Caption hook | Call to action

Mix:
- Local knowledge posts (neighbourhood guides, local tips) - these build trust and get shared
- Proof posts (real results, reviews, sold/finished work) - only real ones
- Personality posts (team, behind the scenes)
- Offer or listing posts - no more than 1 in 4

Also give me 5 reusable caption templates and a note on posting to Google Business Profile, which helps local search visibility.

Help me reply to customer chat messages (WhatsApp Business, Instagram DM, website chat).

MY BUSINESS: [WHAT YOU SELL, WHERE YOU DELIVER]
KEY INFORMATION: [PRICES, DELIVERY TIMES, PAYMENT METHODS, RETURN POLICY, OPENING HOURS]
MESSAGES TO ANSWER: [PASTE]
LANGUAGE(S) MY CUSTOMERS USE: [e.g. English, Urdu, Roman Urdu, Arabic]

For each message: a reply under 60 words, in the customer's language and style (formal or casual), that answers the question first.

Then create QUICK REPLIES for the 10 most common questions (price, availability, delivery, payment, returns, order status, location, hours, bulk orders, complaints), each with a short shortcut name.

Rules: never promise delivery dates or stock I have not confirmed; for complaints, apologise once, state the fix, and ask for the order number.

Draft a reply to a negative public review.

REVIEW:
"""
[PASTE REVIEW]
"""
RATING: [STARS]
PLATFORM: [Google / Trustpilot / App Store / other]
WHAT ACTUALLY HAPPENED: [OUR SIDE OF IT, HONESTLY]
IS THE REVIEW ACCURATE: [yes / partly / no / cannot verify]
WHAT WE CAN OFFER: [IF ANYTHING]

Remember the audience is not the reviewer. It is the next hundred people reading reviews before they buy.

Write a reply that:
- Is under 100 words
- Addresses the specific complaint, not reviews in general
- Corrects a factual error only if it is material, once, neutrally, without arguing
- Takes responsibility where we were wrong, plainly
- Moves the resolution off the platform with a specific route (named contact or direct address), not 'please contact our support team'
- Never asks them to change or remove the review

Then give me:
- WHAT NOT TO SAY: the two things I will be tempted to write that would make this worse
- ESCALATE OR LET IT GO: whether this is worth further effort, and why
- If the review appears to be fake or from a non-customer, say so and describe the platform's reporting route instead of replying.

Write a sales outreach email.

WHAT I SELL: [PRODUCT/SERVICE AND ROUGH PRICE]
WHO I AM WRITING TO: [ROLE, COMPANY TYPE, SIZE]
WHY THEM SPECIFICALLY: [THE TRIGGER OR OBSERVATION - what you actually know about them]
THE PROBLEM I SOLVE FOR PEOPLE LIKE THEM: [PAIN]
EVIDENCE IT WORKS: [A RESULT WITH A SIMILAR CUSTOMER]
WHAT I WANT FROM THIS EMAIL: [A REPLY / A CALL / A SPECIFIC ANSWER]
HOW I FOUND THEM: [SOURCE]

Write an email that:
- Is under 100 words
- Opens with the specific reason for contacting them. If the first line could go to 500 people, it is wrong and the email will not be read.
- States the problem you solve in their language, not your product category
- Gives one piece of evidence, specific and brief
- Makes a small, concrete ask. 'Is this a priority for you this quarter?' beats 'Do you have 15 minutes?'
- Makes it easy to say no

Rules:
- No 'I hope this finds you well', no 'I'll keep this brief', no 'quick question'
- No 'I noticed you're the [title] at [company]' - that is just a mail merge
- No fake compliment about their website or their recent post unless I gave you something genuine
- No 'we help companies like yours', no 'synergies', no 'circle back', no 'touch base'
- No calendar link, no attachment, no deck
- Subject line under 45 characters, specific, lowercase normal

Then produce:
- THE PERSONALISATION AUDIT - which parts of this email are genuinely specific to them, and which are template. If it is mostly template, say so.
- TWO FOLLOW-UPS - day 4 and day 10, each under 50 words, each adding something new rather than bumping. The third contact should offer a graceful close.
- THE HONEST ASSESSMENT - given what I told you, is there a real reason for them to reply? If there is not, no wording fixes it.

Write an About page.

BUSINESS: [WHAT IT DOES]
WHO RUNS IT: [PEOPLE, BACKGROUND]
WHY IT EXISTS: [THE REAL ORIGIN - what problem or frustration started it]
WHO YOU SERVE: [CUSTOMERS]
WHAT MAKES YOU DIFFERENT: [HONESTLY]
WHAT YOU DELIBERATELY DO NOT DO: [YOUR LIMITS]
SIZE AND STAGE: [SOLO / SMALL TEAM / ESTABLISHED]
WHAT VISITORS TO THIS PAGE WANT TO KNOW: [WHY THEY CLICK 'ABOUT']

Remember why people visit an About page: they are deciding whether to trust you. They want to know who is behind this, whether you understand their problem, and whether you will still be here in a year.

Structure:
1. WHAT YOU DO AND FOR WHOM - one sentence, plain. Not a mission statement.
2. THE ORIGIN - the specific problem or frustration that led to this. Concrete, not 'we saw an opportunity in the market'.
3. WHO YOU ARE - real people with relevant experience. Say what qualifies you, specifically. If it is a solo business, say so; people find that reassuring more often than not.
4. HOW YOU WORK - the approach that distinguishes you, described concretely enough to be checkable.
5. WHAT YOU DO NOT DO - your limits. This builds more trust than any claim about quality, because it shows you are not trying to be everything.
6. WHO YOU ARE FOR AND NOT FOR - honestly.
7. WHAT TO DO NEXT.

Rules:
- No mission or vision statement
- No 'we are passionate about', no 'our values are', no 'we believe in excellence'
- No 'founded in 2019 with a dream'
- Use 'we' or 'I' consistently. If it is one person, do not use 'we' to seem larger.
- Every claim must be checkable. 'Fast' is not; 'we reply within one working day' is.
- Under 500 words

Script a short video that promotes my product or service without feeling like an advert.

PRODUCT / SERVICE: [WHAT IT IS]
WHO BUYS IT AND WHY: [CUSTOMER AND PROBLEM]
PROOF I HAVE: [REAL RESULTS, REVIEWS, BEFORE/AFTER, DEMOS - only real ones]
PLATFORM: [TikTok / Reels / Shorts]
LENGTH: [SECONDS]

Write 3 different concepts:
1. PROBLEM-FIRST - start with the customer's frustration, show the product solving it
2. BEHIND THE SCENES - how it is made, packed or delivered
3. DEMONSTRATION - show it working with a clear result in the first 3 seconds

For each: hook, timed script, on-screen text, caption and a soft call to action.

Rules:
- Only use the proof I provided. No invented testimonials, numbers or results.
- If it is a paid partnership or ad, remind me to use the platform's branded content / paid partnership label.
- The product should appear by second 3, not at the end.

Create an Instagram carousel.

TOPIC: [TOPIC]
AUDIENCE: [WHO]
GOAL: [saves / shares / follows / clicks]
NUMBER OF SLIDES: [e.g. 7-10]
BRAND STYLE: [colours, fonts, vibe]

Produce:
1. SLIDE 1 (the cover) - 4 headline options that make someone swipe. Specific beats clever.
2. SLIDES 2 to N-1 - one idea per slide, max 25 words each, with a note on the visual (icon, photo, chart, screenshot)
3. LAST SLIDE - a summary or checklist worth saving, plus a light call to action
4. DESIGN NOTES - consistent layout, text size readable on a phone, contrast
5. CAPTION - first line repeats the hook differently; body adds context the slides do not; ends with a question
6. ALT TEXT for each slide

Rules: every slide must earn the next swipe. If a slide can be removed without losing anything, remove it.

Write Facebook / Instagram ad copy for my local business.

BUSINESS: [WHAT YOU DO AND WHERE]
OFFER: [THE SPECIFIC OFFER, PRICE OR PROMOTION]
CUSTOMER: [WHO BUYS, WHAT THEY CARE ABOUT]
PROOF: [REAL REVIEWS, YEARS IN BUSINESS, NUMBER OF CUSTOMERS - only real]
ACTION: [call / message / book / visit / buy online]

Write 5 variations:
1. Offer-first
2. Problem-first
3. Social proof-first
4. Local identity ("For families in [AREA]...")
5. Question hook

For each: primary text (first 125 characters matter most), headline (under 40 characters), description, call-to-action button choice, and an image or video idea.

Rules:
- Do not target or mention personal attributes (e.g. "Are you struggling with debt?", "Other [religion] parents...") - Meta's ad policies prohibit implying you know someone's personal characteristics.
- No fake urgency or invented discounts.
- Include one version under 50 words total.

Help me write an editing prompt.

THE IMAGE: [DESCRIBE WHAT IS IN IT]
WHAT I WANT CHANGED: [THE EDIT]
WHAT MUST STAY EXACTLY THE SAME: [WHAT TO PRESERVE]
TOOL: [generative fill / inpainting / outpainting / object removal / background replacement / other]
WHAT I HAVE TRIED: [IF ANYTHING]

Produce:

1. THE EDIT TYPE - name precisely what operation this is, because the prompt differs completely between them:
   - REMOVAL: taking something out and filling plausibly behind it
   - REPLACEMENT: substituting one element for another
   - ADDITION: putting something new in
   - EXTENSION: expanding the frame
   - TRANSFORMATION: changing a property of what is there

2. THE SELECTION GUIDANCE - for masked edits, where the mask should go and how generous. Too tight leaves edge artefacts; too loose changes things you wanted kept. For removals, include a little of the surrounding area so the fill has context.

3. THE PROMPT - describe what should be in the edited area after the edit, not the action. Tools fill regions; they do not follow instructions like 'remove the bin'. Write what belongs there instead: 'continuous brick pavement in the same light'.

4. THE CONTEXT MATCHING - the prompt should specify the properties that must match the rest of the image: lighting direction, colour temperature, perspective, depth of field, grain, and time of day. Mismatched lighting is what makes an edit obvious.

5. WHAT WILL GIVE IT AWAY - the specific tells for this edit: repeated texture, a lighting direction that does not match, sharpness that differs from the surrounding area, perspective errors, and reflections or shadows that were not updated. Shadows are the most commonly forgotten.

6. THE SHADOW AND REFLECTION CHECK - if removing or adding an object, its shadow and any reflection must also change. Most tools do not do this automatically.

7. THE ITERATION PLAN - generate several, choose, and re-edit the remaining flaws rather than expecting one pass to be right.

8. WHEN TO DO IT MANUALLY - some edits are faster with a clone tool and a steady hand than with repeated generation. Say if this is one.

9. THE HONESTY QUESTION - if this image documents something real (a product, a property, an event, a news photograph), say what edits would misrepresent it. Removing a distraction is different from removing evidence.

Help me get and compare quotes for this work.

THE WORK: [WHAT NEEDS DOING]
MY PROPERTY: [TYPE, AGE, ANYTHING RELEVANT]
QUOTES I HAVE: [PASTE THEM, or 'none yet']
MY BUDGET EXPECTATION: [IF YOU HAVE ONE]
TIMELINE: [WHEN YOU NEED IT DONE]
WHAT I AM WORRIED ABOUT: [YOUR CONCERN]

Produce:

1. WHAT TO ASK FOR - the specification to give every tradesperson, so the quotes are comparable. Quotes for different scopes cannot be compared, and vague requests produce vague quotes. Write the description of the work, including: exactly what is included, the standard expected, what materials, who supplies them, and what making good is included.

2. THE QUESTIONS TO ASK each one:
   - What is and is not included
   - Who does the work: them, or someone else
   - How long, and when they could start
   - What happens if they find a problem once they start
   - Payment terms: deposit, stages, and final payment
   - Whether the price is fixed or an estimate, and what would change it
   - Insurance and any relevant certification
   - Recent similar work you could see or references

3. WHAT A GOOD QUOTE CONTAINS - written, itemised, with the scope defined, materials specified, timescale, payment terms, and their details. A number in a text message is not a quote.

4. COMPARING MY QUOTES - if I pasted them: put them on the same basis. Identify where they cover different scopes, where one includes something another does not, and where the difference is materials rather than labour. The cheapest is frequently cheapest because it excludes something.

5. THE WARNING SIGNS - pressure to decide immediately, a large deposit up front, cash-only, no written quote, no fixed address, a price far below the others, and an offer to start tomorrow on work that should be booked weeks ahead.

6. WHY THE CHEAPEST IS OFTEN NOT - what is usually missing: preparation, making good, waste removal, or the quality of materials. Ask what each has assumed.

7. THE PAYMENT STRUCTURE - what is reasonable. Some deposit for materials can be normal for larger jobs; paying a large proportion up front is not. Never pay in full before completion. Say what is appropriate for a job of this size.

8. THE CHECKS TO MAKE - certification for regulated work, insurance, and whether the work needs any approval or notification. What to verify and how, noting this varies by country.

9. WHAT TO AGREE IN WRITING before work starts - scope, price, timescale, payment stages, and what happens if additional work is found.

10. THE HONEST PRICE QUESTION - if I gave a budget expectation, whether it is realistic for this work, so I am not searching for a quote that does not exist.