AI prompts for social media managers

Build a social media content plan.

PLATFORMS: [WHERE YOU POST]
WHAT MY BUSINESS DOES: [CONTEXT]
AUDIENCE: [WHO AND WHAT THEY WANT]
TIME AVAILABLE PER WEEK: [HOURS]
WHAT I ALREADY PRODUCE: [BLOG POSTS, PROJECTS, CUSTOMER WORK, ANYTHING]
GOAL: [awareness / leads / community / recruitment]
WHY PREVIOUS ATTEMPTS FAILED: [IF APPLICABLE]

Produce:

1. FREQUENCY REALITY CHECK - given my hours, what cadence can I sustain for a year? Be conservative. Most social plans fail in week five from over-commitment, not from bad content. Recommend fewer posts than I want.

2. PLATFORM CHOICE - should I be on all the platforms I listed? Concentrating on one platform properly beats being mediocre on four. Say which to drop.

3. CONTENT PILLARS - 3-4 recurring themes, derived from my business and audience. Each with: what it covers, why the audience cares, and roughly what proportion of posts.

4. REPEATABLE FORMATS - the actual point of a content plan. 5-6 post formats I can refill indefinitely without inventing a new idea each time. For example: a question customers ask, something that went wrong and what changed, a short breakdown of a piece of work, a contrarian take on a common practice, a useful thing found elsewhere with commentary.
   For each: the structure, roughly how long it takes to make, and where the raw material comes from.

5. THE SOURCE PIPELINE - where content comes from in my existing work. A plan requiring separate content creation is a plan that stops. Describe the capture habit.

6. THE CALENDAR - four weeks, mapped to formats and pillars, with specific topics for week one.

7. THE BATCHING PLAN - how to produce a week's posts in one session.

8. WHAT TO CUT from my ambitions - anything that costs more than it returns: daily posting, video if I have no capacity, being on every platform, or designed graphics.

9. THE MEASUREMENT - what actually indicates this is working for my stated goal. Followers usually is not.

Write Instagram captions that sound like me.

3 CAPTIONS I HAVE WRITTEN BEFORE (so you learn my voice): [PASTE]
THIS WEEK'S POSTS (describe each photo/video): [LIST]
GOAL FOR EACH POST: [e.g. engagement, sale, announcement]

First, describe my voice in 5 bullet points (sentence length, humour, emoji use, words I use, how I end posts). Wait - do not ask me to confirm, just proceed.

Then for each post write:
- A first line that works on its own (it is all people see before "more")
- The body in my voice
- An ending that fits the goal
- Up to 5 relevant hashtags

Rules:
- Match my emoji habits exactly. If I use none, use none.
- Avoid these AI tells: "In a world where", "Let's dive in", "game-changer", "elevate", "unlock", excessive exclamation marks.
- Vary sentence openings across the week.

Create an Instagram carousel.

TOPIC: [TOPIC]
AUDIENCE: [WHO]
GOAL: [saves / shares / follows / clicks]
NUMBER OF SLIDES: [e.g. 7-10]
BRAND STYLE: [colours, fonts, vibe]

Produce:
1. SLIDE 1 (the cover) - 4 headline options that make someone swipe. Specific beats clever.
2. SLIDES 2 to N-1 - one idea per slide, max 25 words each, with a note on the visual (icon, photo, chart, screenshot)
3. LAST SLIDE - a summary or checklist worth saving, plus a light call to action
4. DESIGN NOTES - consistent layout, text size readable on a phone, contrast
5. CAPTION - first line repeats the hook differently; body adds context the slides do not; ends with a question
6. ALT TEXT for each slide

Rules: every slide must earn the next swipe. If a slide can be removed without losing anything, remove it.

Write a short vertical video script (TikTok / Instagram Reels / YouTube Shorts).

TOPIC: [TOPIC]
THE ONE THING THE VIEWER SHOULD TAKE AWAY: [TAKEAWAY]
FORMAT: [talking to camera / voiceover with B-roll / text on screen only / skit / tutorial]
LENGTH: [15 / 30 / 45 / 60 seconds]
AUDIENCE: [WHO]
MY STYLE: [DESCRIBE, or paste a caption I wrote]

Give me:
1. THE HOOK (first 1-2 seconds) - 5 options: a bold claim, a question, a visual surprise, a "stop doing this", and a result-first opener. Mark the one you would use.
2. THE SCRIPT - in a table: Seconds | What I say | What is on screen | On-screen text
3. THE LOOP - an ending that connects back to the start so rewatching feels natural, or a clear payoff
4. CAPTION - under 150 characters, with a reason to comment
5. 3-5 HASHTAGS - specific, not #fyp
6. SOUND IDEA - original audio, voiceover, or the type of trending sound that would fit (tell me to check the platform's commercial-use rules for music if this is a business account)

Rules: one idea per video. Cut anything that does not serve the takeaway. Spoken lines under 12 words each.

Help me batch-create a week of short-form videos.

NICHE: [NICHE]
PLATFORMS: [TikTok / Reels / Shorts]
MY FILMING SETUP: [phone only / camera / screen recording], [LOCATIONS AVAILABLE]
TIME FOR THE FILMING SESSION: [HOURS]
CONTENT MIX I WANT: [e.g. 3 tips, 2 behind the scenes, 1 story, 1 myth-bust]

Produce:
1. 7 VIDEO CONCEPTS with hook, 3-beat outline, and ending
2. A FILMING ORDER grouped by location, outfit and setup so I change things as few times as possible
3. A SHOT CHECKLIST for each video (A-roll lines, B-roll clips)
4. CAPTIONS for all 7
5. A POSTING SCHEDULE across the week with a note on which to post when my audience is most active (tell me where to find that in my platform's analytics)
6. REPURPOSING - which videos can be cross-posted as-is and which need changes per platform

Help me adapt a trend for my account.

THE TREND: [DESCRIBE THE FORMAT, SOUND OR MEME, AND AN EXAMPLE]
MY NICHE AND AUDIENCE: [NICHE]
MY BRAND VOICE: [e.g. playful, expert, calm, sarcastic]
WHAT I MUST AVOID: [e.g. anything political, competitors, profanity]

Give me:
1. WHY THE TREND WORKS - the underlying pattern (surprise, relatability, transformation, in-joke), not just the surface
2. 5 ADAPTATIONS - each keeps the pattern but uses my niche's situations. For each: concept, script outline, what is on screen.
3. FIT CHECK - rate each adaptation for brand fit and for how obviously "forced" it would look. Kill any that feel like a brand trying too hard.
4. TIMING - how fast I need to post before the trend fades, and what to do if I am late (use the pattern, drop the sound).
5. RISKS - anything in the trend's origin or sound that could backfire.

Help me reply to Instagram comments and DMs.

MY ACCOUNT AND TONE: [DESCRIBE]
COMMENTS / MESSAGES TO ANSWER: [PASTE]
THINGS I NEVER SAY OR PROMISE: [e.g. prices in comments, medical advice, delivery dates]

For each comment or message:
- Type: question / compliment / complaint / spam / troll / sales lead
- Suggested reply (short, in my tone)
- Whether to reply publicly, move to DM, or ignore/hide

Also create 6 reusable reply templates for my most common questions, with a [PERSONAL DETAIL] slot so they do not read as copy-paste.

Rules: never argue publicly; never share private details; keep complaints calm and move them to DM.

Write Facebook Page posts.

PAGE: [WHAT THE PAGE IS ABOUT]
AUDIENCE: [WHO FOLLOWS, AGE RANGE, LOCATION]
GOAL THIS WEEK: [engagement / traffic to website / event / sales]
TOPICS OR NEWS TO COVER: [LIST]

Write 7 posts, one each of:
1. A question post people can answer in one word or one line
2. A "this or that" choice
3. A short personal or behind-the-scenes story
4. A useful tip with a clear takeaway
5. A photo post (describe the photo) with a caption
6. A link post - with the most interesting point in the text, so people engage even without clicking
7. A community spotlight or customer thank-you (only if I provide a real example: [EXAMPLE])

For each: text, best format (text / photo / video / link), and a suggested time.

Rules: no engagement bait like "Comment YES if..." or "Share if you agree" - Facebook demotes it. Write naturally, like a person.

Write Pinterest pin titles and descriptions.

WHAT THE PIN LINKS TO: [PAGE / PRODUCT / POST - describe]
MAIN TOPIC: [TOPIC]
AUDIENCE: [WHO]
KEYWORDS (from Pinterest search suggestions if you have them): [LIST]

Create 5 pin variations (Pinterest favours fresh pins pointing to the same link):
For each:
- TITLE - up to 100 characters, main keyword near the start, clear benefit
- DESCRIPTION - up to 500 characters, natural sentences using 2-3 keywords, what the person gets by clicking
- TEXT OVERLAY for the image - 3-7 words, big and readable on a phone
- IMAGE IDEA - vertical 2:3, what is shown

Also tell me how to find keywords: type the topic into Pinterest search and note the suggested words and the guided-search bubbles.

Rules: no hashtag walls, no keyword lists. Write for people first.

Analyse my short-form video performance.

DATA (paste a table or list): [VIDEO TOPIC | HOOK | LENGTH | VIEWS | AVG WATCH TIME | LIKES | COMMENTS | SHARES | SAVES | FOLLOWS]
PLATFORM: [PLATFORM]
GOAL: [GOAL]

Do this:
1. Rank videos by the metric that matches my goal (shares for reach, saves for value, follows for growth) - not just views
2. Find patterns in the top 20%: topic, hook type, length, format, posting time
3. Find patterns in the bottom 20%
4. Separate what is probably a real pattern from what could be luck (too few videos to tell)
5. Give me 3 experiments for the next 2 weeks, each testing one variable
6. Write 5 video ideas that follow my winning pattern

Rules: do not overfit. If I have fewer than 15 videos, tell me the patterns are weak and suggest what to test instead.

Analyse my social media performance.

PLATFORM: [WHERE]
POST DATA:
"""
[PASTE: DATE, POST TEXT OR TOPIC, FORMAT, REACH, ENGAGEMENT, CLICKS, FOLLOWERS GAINED]
"""

PERIOD: [TIMEFRAME]
MY GOAL: [WHAT SUCCESS MEANS TO ME]
AUDIENCE SIZE: [FOLLOWERS]

Produce:

1. WHAT ACTUALLY WORKED - the top posts by the metric that matters for my stated goal, not by raw engagement. If my goal is leads, a post with 400 likes and no clicks did not work.

2. THE PATTERNS - across the top performers: format, topic, length, hook style, time posted, whether they had a link. State how confident you are; with a small sample, most apparent patterns are noise. Say so explicitly if my data is too thin to conclude anything.

3. THE UNDERPERFORMERS - what the bottom posts have in common.

4. THE CONFOUNDERS - reasons a post may have performed well or badly that have nothing to do with its quality: it was shared by a large account, it coincided with news, the platform tested it on a wider audience, it was posted at an unusual time. Flag any post where the result may not be about the content.

5. ENGAGEMENT VS OUTCOME - posts that got engagement but did nothing for my goal, and posts that quietly drove the outcome with modest engagement. The second group is the one to learn from and the easiest to overlook.

6. WHAT TO DO MORE OF - specific and testable, phrased as something I can act on this week.

7. WHAT TO STOP - formats or topics not earning their production time.

8. WHAT TO TEST - the two things my data suggests but does not confirm.

9. THE SAMPLE SIZE WARNING - how many posts I would need before these conclusions are reliable. Be honest; with under 20 posts, most of this is provisional.

Do not manufacture insights from thin data. 'Not enough data to say' is a legitimate finding.

Create a visual style guide for my social media.

BRAND / CHANNEL: [DESCRIBE]
AUDIENCE: [WHO]
FEELING I WANT: [e.g. trustworthy, playful, luxury, energetic]
PLATFORMS: [LIST]
EXAMPLES I LIKE (describe, do not name living artists): [DESCRIBE]

Produce:
1. COLOUR PALETTE - 5 colours with hex codes and when to use each
2. TYPE - 2 font pairings (free fonts) and sizes for thumbnails vs carousels
3. IMAGE STYLE - photography or illustration rules (lighting, angle, background)
4. LAYOUT TEMPLATES - 3 reusable layouts per platform
5. A STYLE PROMPT BLOCK - a paragraph I can add to any AI image prompt to keep images consistent
6. DO / DON'T list with 5 each