Ecommerce & Product Copy prompts

Write a product description.

PRODUCT: [WHAT IT IS]
KEY SPECIFICATIONS: [MATERIALS, DIMENSIONS, CAPACITY, COMPATIBILITY, WHATEVER APPLIES]
PRICE: [PRICE AND POSITIONING - budget, mid, premium]
WHO BUYS IT: [CUSTOMER AND THEIR SITUATION]
WHAT PROBLEM IT SOLVES: [THE JOB IT DOES]
WHAT MAKES IT DIFFERENT: [VS ALTERNATIVES]
WHAT CUSTOMERS ASK BEFORE BUYING: [PRE-PURCHASE QUESTIONS]
COMMON RETURN REASONS: [IF KNOWN]
PLATFORM: [own site / Amazon / Etsy / marketplace]

Produce:

1. THE TITLE - platform-appropriate. For marketplaces, front-load the terms people search. For your own site, prioritise clarity.

2. THE OPENING - two sentences: what it is and who it is for. Buyers scanning ten products need to eliminate quickly; help them.

3. THE BENEFIT SECTION - what it does for them, each tied to a specific feature. Never a benefit floating free of a fact.

4. THE SPECIFICATIONS - complete and scannable. Include the ones people have to email to ask about: exact dimensions, weight, materials, compatibility, what is in the box, care instructions, warranty.

5. THE PRE-PURCHASE QUESTIONS - each one I listed, answered in the description. Every question answered here is a sale that does not need a support conversation to happen.

6. WHO IT IS NOT FOR - the single highest-value section for reducing returns and bad reviews. Name the use case it does not suit.

7. THE RETURN-REASON FIX - for each return reason I gave you, what the description should say to prevent it. Most returns are expectation mismatches created by the listing.

Rules:
- Every claim must be checkable. 'Premium quality' says nothing; '3mm full-grain leather' says something.
- No superlatives without substantiation
- Do not hide dimensions or compatibility
- Sensory and concrete over abstract
- If the price is premium, justify it with specifics rather than adjectives
- Never invent a specification. Mark [NEED SPEC] where I have not given you one.

This product page gets traffic but does not convert. Diagnose it.

PAGE CONTENT: [PASTE OR DESCRIBE EVERYTHING - title, description, images, price, reviews, shipping info]
PRODUCT AND PRICE: [DETAIL]
TRAFFIC AND CONVERSION RATE: [NUMBERS]
TRAFFIC SOURCE: [WHERE VISITORS COME FROM]
COMPETITOR PAGES: [PASTE OR DESCRIBE, if you have them]
WHAT CUSTOMERS ASK BEFORE BUYING: [SUPPORT QUESTIONS]

Work through the reasons people do not buy, in order of frequency:

1. THEY CANNOT TELL WHAT IT IS - assess whether the page makes the product immediately clear.

2. A QUESTION IS UNANSWERED - the most common cause. Every unanswered question is an exit. Check for: sizing, dimensions, compatibility, materials, what is included, how long delivery takes, total cost including shipping, returns policy, and whether it fits their specific situation. Use my support questions as evidence.

3. THE IMAGES ARE INSUFFICIENT - for physical products, images do more than copy. Check for: scale reference, the product in use, all angles, detail shots, what is in the box, and colour accuracy. Say what is missing.

4. THE PRICE IS A SURPRISE - shipping cost revealed at checkout is the largest single cause of abandonment. Is the total cost clear on the page?

5. TRUST - is there enough for a stranger to give money? Reviews, returns policy, contact information, secure payment signals, a real address.

6. THE TRAFFIC IS WRONG - if visitors arrive expecting something else, the page is not the problem. Check the match between traffic source and product.

7. FRICTION - how many steps to buy, is an account required, are there too many options, is the call to action obvious.

8. AGAINST COMPETITORS - if their pages answer more questions or show more, yours loses regardless of product quality.

Then:
- THE MOST LIKELY CAUSE, with evidence from what I gave you
- THE THREE CHANGES ranked by expected impact
- THE QUESTION YOUR PAGE DOES NOT ANSWER that it most needs to

Write copy for a category page.

CATEGORY: [WHAT PRODUCTS IT CONTAINS]
HOW MANY PRODUCTS: [NUMBER]
WHO SHOPS THIS CATEGORY: [CUSTOMER AND WHAT THEY ARE TRYING TO ACHIEVE]
HOW THEY CHOOSE BETWEEN OPTIONS: [THE DECISION CRITERIA]
TARGET KEYWORD: [IF SEO MATTERS]
PRICE RANGE: [SPREAD]

A category page has two jobs: help someone choose, and rank. Most do neither because they are a grid with a paragraph of keyword-stuffed text above it.

Produce:

1. THE INTRO - 2-3 sentences above the grid. What is in this category and who it is for. Not a keyword paragraph.

2. THE BUYING GUIDE - placed below the products, not above them. This is where the depth and the SEO value goes, without pushing products off the screen. Cover:
   - How to choose: the two or three criteria that actually matter for this category
   - The trade-offs between options at different price points
   - The mistake buyers commonly make in this category
   - Who each type suits

3. THE COMPARISON TABLE - if the products differ on a few clear dimensions, a table beats prose for someone choosing.

4. THE FILTERS THAT MATTER - based on how customers decide, which filters this page needs. Say which are missing if I described the decision criteria.

5. FAQ - the questions specific to this category, answered visibly. Only real ones.

6. THE SEO ELEMENTS - title under 60 characters, meta description under 155, and H1. All describing the category honestly.

7. INTERNAL LINKS - related categories, and the guides that should link here.

Rules:
- Products come first on the page. Nobody wants 600 words before seeing anything.
- No keyword-stuffed intro paragraph
- Every claim checkable
- The buying guide must be genuinely useful to someone who buys elsewhere. That is what makes it worth ranking.

Help me reduce cart abandonment.

ABANDONMENT RATE: [PERCENTAGE, if known]
CHECKOUT PROCESS: [DESCRIBE EVERY STEP AND FIELD]
WHAT IT COSTS: [PRODUCT PRICE, SHIPPING, TAX, ANY FEES, AND WHEN EACH IS REVEALED]
PAYMENT METHODS: [WHAT YOU ACCEPT]
DELIVERY: [OPTIONS, COST, TIMEFRAME, AND WHERE THIS IS SHOWN]
RETURNS POLICY: [WHAT IT IS AND WHERE IT IS STATED]
ACCOUNT REQUIRED: [yes / no / optional]
PLATFORM: [WHAT YOU USE]

Produce:

1. THE COST SURPRISE AUDIT - the single largest cause of abandonment. Walk through my checkout and identify every point where the total increases. Any cost revealed after the cart is a problem. State what should be shown on the product page instead.

2. THE FRICTION COUNT - number of steps, number of form fields, and number of decisions. For each field, ask: is this needed to fulfil the order? Remove anything that is not. Phone number, company name, and address line 2 as required fields are common offenders.

3. THE ACCOUNT REQUIREMENT - if an account is required, that alone is a major cause. Guest checkout with an optional account after purchase is almost always better.

4. THE TRUST GAPS - at the payment step specifically: is the returns policy visible, is there a contact route, are payment methods shown, does the page look secure? Doubt at the payment step is fatal.

5. THE DELIVERY QUESTION - is the delivery date or window clear before payment? 'Ships in 3-5 days' is not a delivery date, and the ambiguity costs sales.

6. PAYMENT OPTIONS - missing methods that my customers likely expect.

7. MOBILE - specific mobile problems: field types that do not bring up the right keyboard, small tap targets, forced zoom, and the address form.

8. THE RECOVERY EMAILS - a 2-3 email abandoned-cart sequence. First within a few hours and helpful rather than salesy; second addressing a likely concern; third only if you have something genuine to add. Do not lead with a discount - it teaches customers to abandon.

9. THE PRIORITY LIST - ranked by expected impact over effort.

Be specific to my described checkout, not generic best practice.

Analyse my product feedback.

REVIEWS:
"""
[PASTE]
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RETURN REASONS:
"""
[PASTE, if you have them]
"""

SUPPORT QUESTIONS:
"""
[PASTE, if you have them]
"""

PRODUCT: [WHAT IT IS AND PRICE]
CURRENT LISTING: [PASTE OR DESCRIBE]

Produce:

1. WHAT PEOPLE LIKE - themes, with counts and representative quotes. These are your selling points, in customers' own words - which is better copy than anything you would write.

2. WHAT PEOPLE DISLIKE - themes with counts. Separate into:
   - PRODUCT PROBLEMS: genuinely needs changing
   - EXPECTATION PROBLEMS: the product is fine, the listing set the wrong expectation. These are the cheapest to fix and the most common.
   - WRONG CUSTOMER: people who bought something that was never going to suit them. A targeting or listing problem.

3. THE LISTING FIXES - for every expectation problem and wrong-customer case, the specific change to the description, images or title that would prevent it. This is the highest-return output here.

4. THE LANGUAGE MINE - the exact phrases customers use to describe the product's benefits and its uses. Use these verbatim in the listing and in ads; they outperform marketing language and match how people search.

5. THE UNEXPECTED USES - ways people use it that you did not anticipate. Often a new market or a new keyword.

6. THE SILENT MAJORITY CAVEAT - reviewers are a small and skewed sample. Note where a theme is based on very few reviews and should not drive a product decision.

7. THE PRIORITY - the three changes that would most improve satisfaction and reduce returns, ranked by (impact / effort).

8. WHAT NOT TO CHANGE - complaints from customers who were never the target. Changing the product to satisfy them would damage it for everyone else. Name them.

Help me think through pricing.

PRODUCT: [WHAT IT IS]
COSTS: [UNIT COST, SHIPPING, FEES, AND ANY FIXED COSTS TO COVER]
CURRENT PRICE: [IF ANY]
COMPETITOR PRICES: [WHAT SIMILAR THINGS COST]
WHO BUYS IT: [CUSTOMER]
WHAT THEY COMPARE IT TO: [THE ALTERNATIVE IN THEIR MIND - not necessarily a direct competitor]
MY POSITIONING: [budget / mid / premium]
VOLUME: [CURRENT OR EXPECTED]

Produce:

1. THE FLOOR - the price below which this loses money. Include everything: unit cost, shipping, payment fees, marketplace fees, returns at your actual return rate, and a share of fixed costs. Show the arithmetic. Most small sellers price above their true floor by accident because they forget returns and fees.

2. THE REFERENCE PRICE - what the customer mentally compares this to. This anchors their sense of value more than competitor pricing does, and it is often not another product at all.

3. THE VALUE CASE - what the product saves or delivers, expressed in the customer's terms. Where the value is quantifiable, quantify it.

4. PRICE POINTS TO CONSIDER - three, with the reasoning for each: what it signals, who it attracts and excludes, and the margin at my volume.

5. THE POSITIONING CHECK - does my stated positioning match my price? A premium position at a mid price confuses buyers and leaves money on the table; a budget position at a premium price does not sell.

6. PSYCHOLOGICAL FACTORS - where charm pricing helps and where it undermines a premium position. Round numbers signal quality; .99 signals discount. Match to positioning.

7. WHAT TO CHANGE INSTEAD OF THE PRICE - if the price is right and it is not selling, the problem is elsewhere: the listing, the images, the trust signals, the traffic. Say so.

8. THE TEST - how to test a price change without damaging existing customers, and what to measure. Note that revenue, not conversion rate, is the metric; a price rise that converts less and earns more is a win.

I am not asking for financial advice, only for this reasoning laid out clearly.

Write a marketplace listing.

PLATFORM: [Amazon / Etsy / eBay / other]
PRODUCT: [WHAT IT IS]
SPECIFICATIONS: [FULL DETAILS]
PRICE: [PRICE]
WHO BUYS IT AND WHY: [CUSTOMER AND OCCASION]
HOW PEOPLE SEARCH FOR THIS: [SEARCH TERMS YOU KNOW OF]
COMPETING LISTINGS: [PASTE TITLES, if you have them]
WHAT MAKES MINE DIFFERENT: [DIFFERENTIATOR]

Marketplace search is not Google. Relevance comes from the listing fields, and ranking is heavily influenced by conversion and sales velocity, so a listing that converts is a listing that ranks.

Produce:

1. THE TITLE - built to the platform's conventions and character limit (state it). Front-load the terms people actually search. Include the attributes buyers filter and scan by: size, colour, quantity, material, compatibility. Readable, not a keyword string.

2. THE SEARCH TERM SET - the terms this listing should be findable for, grouped as: the core product term, attribute variations, use-case terms, occasion terms, and problem-phrased searches. Note which go in the title, which in bullets, and which in the platform's backend keyword field.

3. THE BULLETS - benefit-led, each opening with the point and then the specification. Cover the buying criteria and the pre-purchase questions.

4. THE DESCRIPTION - for the buyer who scrolled this far and is close to deciding. Fuller detail, care, compatibility, what is in the box.

5. THE ATTRIBUTES AND FIELDS - every structured field the platform offers should be filled. Unfilled attributes mean your listing is excluded from filtered searches, which is invisible lost traffic.

6. IMAGE PLAN - what each image slot should show, in order. On marketplaces, images drive conversion more than copy: main image on white, in use, scale reference, detail, what is included, and any size or comparison graphic.

7. AGAINST THE COMPETITION - if I pasted competing titles, what mine does differently and which terms they are all missing.

Rules:
- No keyword stuffing. Platforms penalise it and buyers distrust it.
- No claims the platform prohibits - check for restricted terms in this category
- Do not repeat the same keyword across every field; use the space for variations
- Never invent a specification

Write a property listing.

PROPERTY FACTS: [TYPE, SIZE, BEDROOMS, BATHROOMS, FLOOR, PARKING, AGE, CONDITION]
LOCATION HIGHLIGHTS: [NEARBY SCHOOLS, TRANSPORT, SHOPS, PARKS - only real ones]
PRICE / RENT AND TERMS: [DETAILS]
WHO IT SUITS BEST: [e.g. young family, professionals, investors]
STANDOUT FEATURES: [LIST]
HONEST DRAWBACKS: [e.g. no lift, busy road]
PLATFORM: [e.g. property portal, Facebook, Instagram, WhatsApp]

Write:
1. A HEADLINE under 70 characters leading with the strongest real feature
2. THE DESCRIPTION - opening line for the ideal buyer, a walk through the property in a logical order, location, then practical details
3. A BULLET SUMMARY of key facts
4. A SHORT SOCIAL VERSION under 80 words
5. PHOTO ORDER - which rooms/features to show first

Rules:
- Do not exaggerate or use words that could mislead (e.g. "spacious" for a small room, "minutes from" without a real time).
- Do not describe who should or should not live there by protected characteristics - describe the property, not the ideal person's identity.
- Mention drawbacks honestly where they would matter to a viewing.