This is the 'hero shot' every product brand wants: a floating, rotating product, dramatic light and one slow-motion impact. The prompt describes an unbranded sneaker so you can swap in your own product, and it gives the model a classic commercial structure.
Why it is trending
AI product commercials are one of the most valuable business uses of video AI, letting small brands make studio-quality ads. Floating product shots with particle explosions are the signature look of modern sneaker and tech ads.
The master prompt
Copy it as it is, or change the parts in [BRACKETS] to make it yours.
Create a premium, photorealistic product commercial, 12 seconds, vertical 9:16, of a single sneaker floating in a dark studio and then landing in a slow-motion burst of coloured dust. High-end sportswear-ad quality: perfect lighting, sharp materials and bold motion. THE PRODUCT: one modern running sneaker with a white knit upper, a translucent mint-green sole with visible air pockets, orange accents on the heel and laces, clean stitching and no logo or text anywhere. [REPLACE WITH YOUR PRODUCT DESCRIPTION.] SETTING: a dark charcoal studio with a polished concrete floor and a subtle haze; nothing else in frame. CINEMATOGRAPHY: 85mm and 100mm macro lenses, a slow orbiting camera, a hard white key light from above, mint and orange coloured rim lights from behind, glossy reflections on the floor, deep blacks, crisp textures, 120 fps slow motion for the impact, 24 fps base. [00:00-00:03] THE FLOAT — The sneaker floats in mid-air in darkness, slowly rotating; rim lights trace its outline as it turns. [00:03-00:05] MACRO DETAILS — Extreme close-ups glide over the knit texture, the stitching and the translucent sole with air pockets catching the light. [00:05-00:07] THE DROP — The sneaker pauses, then drops toward the concrete floor. [00:07-00:10] THE IMPACT (slow motion) — It lands; a ring of mint and orange powder explodes outward around it; the laces bounce; the sole compresses and rebounds. [00:10-00:12] THE PAYOFF — The dust swirls and settles as the camera pushes in to a perfect three-quarter hero angle of the shoe, lit dramatically, with empty space at the top for your logo. SOUND: a deep sub-bass hum, a soft whoosh as it rotates, a heavy bass 'boom' on impact, a fine powder hiss, and a short punchy electronic sting at the end. RULES: photorealistic materials and physics, no logos or text on the product, no people, no brand names.
Short version (for apps with a character limit)
Premium photoreal sneaker commercial, 12 s, vertical: a white knit running shoe with a translucent mint sole and orange accents (no logos) floats and slowly rotates in a dark studio with mint and orange rim lights, macro shots glide over the knit and sole, then it drops onto polished concrete and explodes a ring of mint and orange powder in 120 fps slow motion as the laces bounce. It ends on a dramatic three-quarter hero angle with space for a logo. Sub-bass, impact boom, no text.
Shot-by-shot storyboard
- 00:00-00:03
THE FLOAT
The sneaker floats in mid-air in darkness, slowly rotating; rim lights trace its outline as it turns.
- 00:03-00:05
MACRO DETAILS
Extreme close-ups glide over the knit texture, the stitching and the translucent sole with air pockets catching the light.
- 00:05-00:07
THE DROP
The sneaker pauses, then drops toward the concrete floor.
- 00:07-00:10
THE IMPACT (slow motion)
It lands; a ring of mint and orange powder explodes outward around it; the laces bounce; the sole compresses and rebounds.
- 00:10-00:12
THE PAYOFF
The dust swirls and settles as the camera pushes in to a perfect three-quarter hero angle of the shoe, lit dramatically, with empty space at the top for your logo.
Sound and music
Sub-bass hum, rotation whoosh, heavy impact boom, powder hiss, short electronic sting.
What to avoid (negative prompt)
logos, brand names, text, people, feet, deformed shoe, cartoon, cheap lighting
Remix it: ready-made variations
Perfume splash
Premium product ad: a faceted glass perfume bottle with an amber liquid rises from black water, a crown of water splashes around it in slow motion, gold rim light, droplets on the glass, ending on a hero angle with space for a logo, no text.
Headphones in the clouds
Product ad: matte black wireless headphones float through soft clouds at sunset, rotating slowly, glowing rim light, then land on a stone pedestal as the clouds part, macro details of the cushions, no logos, no text.
Skincare jar on ice
Product ad: a frosted glass skincare jar sits on cracked ice under cool blue light; slow-motion water drops fall around it and the lid lifts to reveal a smooth cream swirl, clean beauty look, no logos, no text.
Tips for each AI model
| Model | What to do |
|---|---|
| Kling 2.5 | Upload a photo of your real product as the start frame; Kling keeps product details closest to the reference. |
| Veo 3.1 | Describe the product in one exact sentence and repeat it; Veo can drift on small details like the sole colour. |
| Runway Gen-4 | Use Runway's references with clean product photos from several angles for the most accurate look. |
How to make it, step by step
- Describe your product. Replace the sneaker description with your product's exact colours and materials.
- Use a real photo. Upload a clean product photo as the start frame if your model allows.
- Generate the impact. Make several takes of the slow-motion landing and pick the cleanest.
- Add your logo. Put your logo and offer in the empty space at the end in your editor.
Posting kit
A caption and hashtags you can use when you share your version.
Studio-level product ad, no studio needed. 👟💥 #productad #commercial #ecommerce #AIvideo #sneakers #advertising #smallbusiness #Veo3 #kling #marketing #reels
Questions
Can I use my own product?
Yes. Replace the description with your product and, if possible, upload a real photo as the start frame so the details match.
Is it OK to use AI for real ads?
Yes, but the product must look like what customers actually receive. Follow the ad platform's rules about AI-generated content.
Why no logo in the prompt?
AI draws logos badly. Add your real logo in your video editor for a clean, sharp result.
