ChatGPT can now virtually try on clothes and accessories for you by generating custom preview images from your uploaded selfies and full-body photos. OpenAI announced this global shopping update alongside a new product favoriting library function, powered by the ChatGPT Images 2.5 model.
If you have ever spent hours browsing online stores wondering how a specific jacket or dress might actually look on your frame, you already know the frustration of standard e-commerce photos. Until now, using AI to test outfits usually meant jumping between separate niche apps or specialized browser extensions.
OpenAI is updating that workflow by baking visual try-on tools directly into its conversational assistant. By the time you finish reading this guide, you will know exactly how the new feature works, what limitations to watch out for, and how to test it yourself.
Key takeaways
Understanding the core components of OpenAI’s new shopping update helps clarify what tools are now available inside the chat interface.
- ChatGPT now includes a virtual try-on button inside chat shopping results for clothing and accessories (TechCrunch).
- Users can upload selfies, full-body photos, or web screenshots of items to generate custom preview images (TechCrunch).
- A new Favorites library saves your discovered products alongside your generated try-on images (TechCrunch).
- The underlying feature runs on the newly released ChatGPT Images 2.5 model (TechCrunch).
- By default, personal account images uploaded to ChatGPT can be used for training unless you opt out (Engadget).
These mechanics form the foundation of the updated shopping experience.
What happened
OpenAI announced the global rollout of two shopping features for ChatGPT: a virtual try-on tool and a product favoriting library (TechCrunch). The update arrives as AI assistants explore consumer commerce use cases, following earlier experiments like the now-discontinued instant checkout feature (TechCrunch). The system is built on top of the ChatGPT Images 2.5 model, which OpenAI claims offers improved lighting, richer textures, lower latency, and more reliable adherence to editing instructions (TechCrunch).
To use the virtual try-on function, users can upload a selfie or a full-body photo when a Try On button appears in chat shopping results (TechCrunch). Alternatively, you can upload web screenshots or product images from outside the chat and ask the assistant to generate a try-on preview (TechCrunch). Alongside these previews, the new Favorites option lets you save products to an app library for future reference (TechCrunch).
Beyond single-item try-ons, ChatGPT can also help users shop by generating outfit combinations based on stylistic descriptions or by identifying items worn by celebrities in uploaded photos (TechCrunch). This positions the assistant to compete with established fashion discovery platforms like Pinterest and Google, the latter of which introduced its own virtual try-on tool previously (TechCrunch).
At a glance
Here is a summary of the key technical and functional details regarding the new ChatGPT shopping update.
| Detail | What we know |
|---|---|
| Who | OpenAI / ChatGPT users |
| What | Virtual try-on and product favorites library |
| When | Announced globally on Thursday (TechCrunch) |
| Where / Apps | ChatGPT mobile and web apps |
| Price | Free (part of standard ChatGPT access) |
| Underlying Model | ChatGPT Images 2.5 (TechCrunch) |
| Privacy Default | Uploaded personal account images can be used for training unless opted out (Engadget) |
For most people, that means you can access these features immediately inside your existing chat interface without paying extra, provided you mind your data privacy settings.
Understanding how this feature fits into the broader e-commerce market explains why OpenAI is investing in shopping tools.
Why it matters
ChatGPT is expanding deeper into consumer commerce to capture product discovery traffic that traditionally flows through search engines and social media. By letting users upload screenshots and find purchase links for celebrity outfits, OpenAI is challenging established discovery giants like Google and Pinterest (TechCrunch). While earlier transactional experiments like instant checkout struggled or were discontinued (TechCrunch), adding visual utility keeps users inside the chat interface longer.
Users searched separate retail apps or used basic search engine tools to preview clothing online.
ChatGPT generates custom try-on photos from selfies and screenshots using the Images 2.5 model.
You can test outfits and save items directly within your ongoing conversation history.
The update also highlights ongoing data considerations for everyday users. Because personal account images default to being used for model training, privacy-conscious users must manually check their account settings (Engadget).
- Exact merchant partnerships included in the initial launch
- Long-term monetization plans for the shopping features
- Regional differences in product catalog availability
These open questions mean the shopping experience will likely evolve rapidly over the coming months as user feedback accumulates.
Hype vs reality
Marketing announcements often paint AI features as major leaps, but daily utility comes down to practical execution.
ChatGPT is now a fully fledged online shopping marketplace like Amazon.
OpenAI provides discovery and try-on tools, but transaction checkout happens on external merchant sites.
Virtual try-ons are indistinguishable from real-life mirror reflections.
Generated images rely on the Images 2.5 model, which improves textures but remains an AI-synthesized preview (TechCrunch).
Recognizing these boundaries helps you use the tool as a helpful visual guide rather than a guaranteed fitting room.
Now let us look at how this impacts your specific day-to-day routine.
What it means for you
The practical utility of this update depends entirely on how often you buy clothes online or look for style inspiration.
If you shop online frequently
You can quickly test how different cuts and colors look on your body type before committing to a purchase.
Do this: Upload a clear full-body selfie and save your favorite finds in the app Library.
If you create content or style outfits
You can source look inspiration from celebrity photos and build matching style boards rapidly.
Do this: Upload reference outfit photos and ask ChatGPT to find purchase options.
If you value data privacy
You need to be mindful of what personal photos you upload into conversational AI platforms.
Do this: Review your account settings and opt out of model training before uploading selfies (Engadget).
Keeping these actions in mind ensures you get the benefit of the feature without compromising your personal data.
Who should care (and who can skip it)
Not every AI update requires immediate attention from every user.
Worth your time if you…
- Frequently buy clothes online and want preview assistance
- Enjoy experimenting with AI image generation models
- Need help sourcing specific fashion items from reference photos
You can skip it if you…
- Rarely purchase apparel or accessories online
- Prefer traditional e-commerce sites and physical fitting rooms
- Dislike uploading personal photos to AI assistants
If you fall into the second group, you will not miss out on core productivity tools by ignoring the shopping updates.
If you do want to test the feature, here is how to get started in minutes.
How to try it
You can test the virtual try-on feature during your next shopping search by preparing a clear photo and opening a chat.
- Prepare your photos: Select or take a clear selfie and a full-body photo of yourself to upload when prompted (TechCrunch).
- Search for clothing: Ask ChatGPT to find an item of clothing or upload a web screenshot of a product you want to test (TechCrunch).
- Tap Try On: Locate the new Try On button in the chat shopping results and upload your photo (TechCrunch).
- Save your favorites: Use the Favorites function to store items in your app Library for later reference (TechCrunch).
Following these steps allows you to evaluate the quality of the Images 2.5 model firsthand.
Find me a [DESCRIBE STYLE OR ITEM, E.G., CASUAL SUMMER JACKET] available online, and show me how it looks using my uploaded photo.Use well-lit, full-body photos with neutral backgrounds to give the Images 2.5 model clean reference material for realistic clothing draping.
Taking a moment to choose a clean photo yields noticeably better preview results than using a dark or blurry snapshot.
Do not assume your uploaded photos remain private by default; check your account settings to opt out of training data usage (Engadget).
Taking this quick privacy precaution protects your personal images before you start experimenting.
As OpenAI continues refining its commerce tools, several signals will indicate how the feature matures.
What to watch next
Keep an eye on future updates regarding platform integrations and user adoption.
- Merchant adoption rates: Watch whether major online retailers integrate directly with ChatGPT shopping results or block scraping.
- Model iteration cycles: Look for further updates to the ChatGPT Images model as latency and texture rendering improve.
- Privacy policy updates: Monitor how OpenAI handles user image retention and training opt-out controls over time.
These developments will determine whether conversational shopping becomes a permanent daily habit for mainstream consumers.
Our take
ChatGPT virtual try-ons offer a neat way to visualize clothing, but they are ultimately an incremental convenience rather than a major shift. While the underlying Images 2.5 model delivers cleaner previews than earlier iterations (TechCrunch), privacy defaults require caution before uploading personal photos (Engadget). If you regularly shop online, it is worth a quick test.
You can try uploading a clothing screenshot today to see how the feature handles your personal style preferences.
Check your ChatGPT account privacy settings today to ensure your uploaded photos are opted out of model training before you try out the new shopping features.
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Questions people ask
What is ChatGPT virtual try-on?
ChatGPT virtual try-on is a new feature allowing users to see how clothing and accessories look on them by uploading selfies or full-body photos. It generates preview images when you tap the Try On button in chat shopping results.
What AI model powers the virtual try-on feature?
ChatGPT virtual try-on uses the newly launched ChatGPT Images 2.5 model, which provides more natural lighting, richer textures, and lower generation latency than previous versions.
Can I use screenshots from other websites?
Yes, you can upload web screenshots or product images of clothing from outside the chat and ask ChatGPT to generate a try-on preview using your uploaded photo.
Are my uploaded photos used to train AI models?
By default, personal account images uploaded to ChatGPT can be used for training purposes unless you manually opt out in your account settings.
How does the Favorites feature work?
The Favorites function lets you save discovered products to a Library in the app, where they are stored alongside your generated try-on images for easy reference.
Sources
- AI News & Artificial Intelligence | TechCrunch – ChatGPT can now virtually try on clothes for youUsed for: Global launch of virtual try-on and favorites, Images 2.5 model details, and celebrity outfit search capabilities.Report
- Engadget – Technology News & Expert Reviews – ChatGPT can now help you virtually try on clothesUsed for: Details on how to access virtual try-ons via chat product listings and default image training settings.Report
Sources checked . We update this story when details change.
Written with AI assistance from the sources above and reviewed by PromptifyLab before publishing. Spotted an error? Tell us and we will fix it.